First impressions of Part 5

It has been a while since I checked in with my thoughts on the course in general and how I feel I am learning and progressing throughout it. I have just submitted assignment 4 for tutor reviewing and have spent the morning reading through Part 5, the final part of Context and Narrative. I feel as though Context and Narrative (the second OCA course I have taken) is a definite step up from Expressing Your Vision in terms of difficulty and engagement or maybe this is because I have been officially assessed for EYV and realised I wanted to do better (57% felt a bit low) so I am now putting in the extra effort at every opportunity. I feel as though there has been more theory and written work to Context and Narrative but I don’t resent this as I quite enjoy learning the theory and debates surrounding photography too and I enjoy the written aspect as well as the practical.

Looking at Assignment 5 without having yet begun the exercises in Part 5 that come before it I am feeling quite overwhelmed by how much it is asking from me. I am also really excited and intrigued to find out where this Assignment will take me as it is a completely self-driven assignment without any direction other than an instruction to use props and to consider the light.

I don’t have any initial ideas on subject matter for the assignment or whether I want to do a series or just one image but I do want to take inspiration from every single section of Context and Narrative so far, drawing on all that I have learnt. I want to use text and perhaps music and moving images such as a slideshow and maybe some collage etc to compile something that sums up my progress on the course. I am also intrigued by my grannie’s old family photo archive, perhaps if she would allow me to view them I can incorporate aspects of this in to my final assignment submission also.

Looking back over the sections of my learning log I have decided I need to visit another exhibition before completing Context and Narrative and I also want to write up reviews on a couple of books and articles that I have read and that have helped me with this course.

And so I begin the last part of the Context and Narrative journey…

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Part 5, Project 2, The Archive: Exercise 2

Brief: Record a real conversation with a friend. (It’s up to you whether you ask permission or not!)

Before listening to the recording write your own account of both sides of the conversation.

Then listen to the recording and make note of the discrepancies. Perhaps there are unfinished sentences, stammers, pauses, miscommunications etc.

Reflect upon the believability of re-enacted narratives and how this can be applied to constructed photography. What do you learn from the conversation recording process and how can you transfer what you learned into making pictures?

Part 5, Project 2, The Archive: Exercise 1

Brief: Question for Seller re-situates images in a different context and in doing so allows for a new dialogue to take place. Reflect on the following in your learning log:

  • Does their presence on a gallery wall give these images elevated status?
  • Where does their meaning derive from?
  • When they are sold again (again on Ebay, via auction direct from the gallery) is their value increased by the fact they’re now ‘art’?

 

Part 5, Project 1: Research Point

Brief: Look up the work of Gregory Crewdson online.

Watch this Youtube video about Gregory Crewdson and his work and consider the questions below.

www.youtube.com/watch?v=S7CvoTtus34&feature=youtu.be

  • Do you think there is more to this work than aesthetic beauty?
  • Do you think Crewdson suceeds in making his work more ‘psychological’? What does this mean?
  • What is your main goal when making pictures? Do you think there’s anything wrong with making beauty your main goal? Why or why not?

 

Assessment Criteria Evaluation Assignment 4

Assessment Criteria Evaluation:

Demonstration of technical and visual skills

Not applicable – written assignment

Quality of Outcome

I think my assignment essay represents a good quality of outcome. I thoroughly researched my chosen photographer and the era of which my chosen photograph was taken, among other research lines, to help me to understand the intentions and background of the photograph and I edited each paragraph of my essay as I went to make it as short and concise as possible (due to the limited word count I didn’t want to waste any words). I am very pleased with my essay as I wasn’t sure how I was going to write everything that I wanted to say about the work in an articulate way and I think I did manage to do just that so I am very happy with it.

Demonstration of Creativity

I’m not sure how to cover this heading as it was a written assignment but I would like to say that I think I showed a creative approach to this assignment in that I chose a photograph which was not super easy to read and really pushed myself in that way, using my imagination and my own creative understanding to help interpret the image in question.

Context

If there is one thing that I wish I had included more of in my essay it would be that I could’ve used some of Barthe’s way of interpretting and quoted some of his terms for deconstruction of the image and if i had had a larger wordcount I would have pushed this in for sure. I must admit I am still struggling to get my head around Barthes but will keep trying. I have bought a copy of Barthes Camera Lucida and have read a few pages so far, will keep at it!

 

Assignment 4 “A Picture is Worth a Thousand Words”

Vogue Paris May 1975

Deep in the heart of Paris, down a quiet half-lit street, the deepest corners of a darkened shop front seemingly come to life. A thick band of soft, yet expository, afternoon sunshine pours though the window bathing three figures in it’s glare. Forgotten about, they have only their white cloth hats, resembling swim caps, stretched too tightly over their baby smooth and perfectly shaped scalps. Wrapped up and contorted in their overwhelming emotion they are apparently unconcerned with the fact that they are on display and completely naked, the contours of their anatomically correct forms bouncing light back from bony hips, bare breasts, flat polished stomachs and outstretched palms. One could deduce that they are used to being on display, used to it and even thankful for the attention from passing onlookers, all the while being acutely aware that those observers are seeing only the clothes and using their bodies as frames for the imagination – ‘How would that dress look on me?’. Without clothes these human imitations are redundant. In the same moment, on the street outside, enclosed between the high walls of grand urban buildings, two mannequin-like woman are poised in cat-walk positions, arms and legs straight and high and faces cool and expressionless, oblivious to their wanton observers, used to being observed and most probably bored with it – the opposite of their plastic counterparts…

This apparently title-less image by Guy Bourdin was published in the May 1975 issue of Vogue Paris and as I sadly cannot find much information on it I have gathered evidence from Bourdin’s expansive life’s work in order to analyse it as thoroughly as possible. During the 70’s Bourdin was at the height of his career, his highly saturated imagery and tense psychological themes were proven to sell product and thus he was highly sought after by the likes of big fashion designers’ Charles Jourdan, Chanel, Ungaro, Issy Miyake among many others. Bourdin worked for Vogue France alongside his contemporary Helmut Newton and together they largely dominated the fashion photography scene throughout much of the 70’s. Newton and Bourdin’s work was similar in that it reflected the changes taking place at the time, women’s newfound sexual and professional freedom in particular, and yet their techniques were almost polar opposites. Where Newton preferred his model’s to look more alive, using light and make-up to make their skin flushed and eyes bright, Bourdin was using light/shadow and exaggerated doll-like makeup to give his model’s skin a more deathly pallor, adding a more sinister touch. Alongside his penchant for pale-skinned models, Bourdin was more concerned with the potential narrative’s in an image and less interested in the product’s he was being asked to sell. Remarkably this made him more successful as it was this fresh new look that made readers of the magazine stop in their tracks – the page demanded attention!

The Untitled image in question is now over forty years old and yet it does not appear particularly dated.  Apart from the models’ big permed hair and the box-shape of the yellow taxi there isn’t much to give it away. It is now trendy to give photographs and fashion photography a vintage feel and that presumably helps to muffle the years.  The intended market of this photograph, as for all the ads in Vogue Paris, was women in their 30-40s who were required to dress up, for work or because of their social status, and who were therefore interested in the latest fashions. Now, forty years on, when the image has been digitised and exhibited in many different formats and venues, the image has a new market. The products which it is advertising, of which it is difficult to tell without any context, are presumably no longer for sale and the viewer’s are now seeing Bourdin’s masterpiece in a different light – to appreciate it, interpret it for what it is, to compare it with many of his other surviving works, or perhaps even to purchase it as an artwork.

The image is square in dimension, the top and bottom half of the frame are deeply shadowed creating a kind of widescreen effect and focusing viewer’s on the middle section of the image whilst also creating a more subconscious sense of claustrophobia and containment. The image has a deep depth of field, creating a very 3D effect, which is essential in how this image works, with a shallow depth of field some important elements in the frame such as the model’s outside the window could turn in to a blur of bokeh and the image would take on a new meaning. The image has a documentary feel because of  this honest and open style – nothing is left to the imagination, all parts of the frame can be examined in detail and so therefore the surrealist aspect is far more unsettling – it is believable and makes the viewer question reality. Bourdin’s work was usually very vibrant and multi-coloured, sometimes incandescent, however this image is quite realistic in its use of colour, (a faded blue window frame, the dull yellow of a taxi, grimy grey buildings receive no enhancement), and this adds to the aforementioned documentary style and its ability to shock – how can a plastic face who’s expression can’t be changed display so much emotion that it reaches in to the depths of your soul? Unrealistic colour use would have immediately put the image in to an obvious surrealism category – this is fake, nothing to worry about, this is just an advert.

In conclusion, this highly intriguing and mysterious image from the pages of an old Vogue magazine, has continued to grip and engage viewers for over forty years and is showing no intentions of letting up. Although Bourdin didn’t show any interest in leaving a legacy behind he most certainly has and this image is proof that his fashion and advertisement photography remains unmatched in its ability to shock, move and fascinate at the time of, and long after, the products he was commissioned to advertise have sold out.

 

 

References:

https://youtu.be/iOT4YeT8Buc

https://www.google.co.uk/amp/amp.timeinc.net/marieclaire/fashion/1970s-fashion-moments-that-defined-seventies-style-96107%3Fsource=dam

http://www.anothermag.com/art-photography/2194/everything-was-moving-photography-from-the-60s-and-70s

https://www.google.co.uk/amp/s/www.artsy.net/article/artsy-editorial-these-7-photographers-captured-the-fearless-fashion-of-the-70s/amp
http://www.vam.ac.uk/content/articles/p/guy-bourdin-exhibition

https://www.theguardian.com/theobserver/2003/apr/13/features.review27

https://lonewolfmag.com/sinister-sexuality-guy-bourdin-photographer/

https://www.timeout.com/london/art/a-guide-to-guy-bourdin-image-maker

https://www.louise-alexander.com/exhibition/photo-london-17-21-may-solo-exhibition-guy-bourdin-somerset-house-london

https://www.fastcodesign.com/3039335/severed-mannequin-legs-in-stilettos-the-surreal-fashion-photography-of-guy-bourdin

https://www.google.co.uk/amp/s/amp.theguardian.com/fashion/fashion-blog/2014/nov/28/mary-katrantzou-guy-bourdin-fashion-designer-photographer-exhibition

http://www.thepluspaper.com/2014/11/27/images-influence-guy-bourdin

https://www.google.co.uk/amp/s/amp.theguardian.com

https://creators.vice.com/en_us/article/9ad7b8/original-creator-fashion-photographer-of-the-sensual-and-surreal-guy-bourdin

https://theredlist.com/wiki-2-16-601-793-view-fashion-1-profile-bourdin.html

http://uk.phaidon.com/agenda/photography/picture-galleries/2010/august/16/fashion-photography-guy-bourdin/

https://www.wonderlandmagazine.com/2014/11/26/7-wonders-guy-bourdin/

https://www.google.co.uk/amp/s/daneesunshynemakeup.wordpress.com/2013/04/02/icons-guy-bourdin/amp/